NU Juice Co.

NU Juice Co. is a recent beverage start-up that needed a visual presence that was bright and dreamy, while appearing modern. Nu Juice produces a refreshing fruit drink with real pulp which provides a natural taste. The brand wanted to serve a demographic of all ages so color choices aimed to avoid appearing too child-like or too "mature".  The packaging label's background features an endless pattern, made by repeating and rotating the brand's logo, creating a unique and distinctive look for the drink.  The new branding, consisting of the logos, pattern, package label and web identity were to support the main objectives of being thirst-quenching, delicious and easy to recognize.